Racers Workout And The Ideal Students

In preparation for launch of my Racers Workout home dvd fitness course, it is an exercise in care to pin point the ideal market for our product.  Who is the ideal customer?  What is his/her age, interests, likes, passions, area of the country where they live, etc. From there, the goal is to get the benefits viewed as many people fitting that description as possible and try to bring those benefits to them.

I designed the Racers Workout to be sport particular as a workout training program to help competitive car racers and competitive motorcycle riders to reach their full potential physically and mentally.  The goal was an all around fitness training program for motorcycle and car racers that would give them quantifiable benefits in their actual race performance.

The identification came out that our “target” customer was male between 20 and 40 years of age, who loves racing as both a participant and a fan and who has a sincere interest in taking their competitive results to a higher level.  Maybe he is looking for a sponsor or more prestige from moving to an elite level within his geographic league?  Maybe he is this close and just is missing the slightest of edges. Which is quite common because in racing the line between immortality and also ran is measured in split seconds.

 For anyone who follows a long and just keeps with it, Racers Workout will provide that championship difference on the the physical and mental level.  I would even say that in life, everyone wants to win more. Not just competitive racers, but all of us. It doesn’t matter if you are male, female, young or old, race fan or not.  The things I learned and developed during my time working with the elite of their sport like NASCAR’s Kasey Kahne, carry universal health benefits for anyone.  So to me anyone that wants to reach their dreams and isn’t afraid of putting on the hard hat and working for it, is my actual ideal student.

Russ Bohaty, The Racers Trainer, is the Personal Fitness Trainer for NASCAR’s Kasey Kahne and The Kasey Kahne Racing Team. His Free 6-Week Mental Fitness program geared to reach your peak performance is available at www.racerstrainer.com.

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This entry was posted on September 4, 2010 at 2:12 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.